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8/13/2012

Just submitted two ideas to the RI Foundation campaign. The 1st is a 'big picture' concept, the 2nd, more specific:

1) Position RI as “America’s Host State” - Not as a slogan, as a plan of action.

~ Expand Rhode Island’s current value-added tourism packaging to build quality, year round sustainable tourism.

~ Further capitalize on our strength industry o

f tourism and its related sectors of hospitality, retail, arts and entertainment.

~ Build off RI’s current positioning as America’s First Resort and roll out “irresistible” value-added overnight packages extending an invitation to “allow us to host your vacation”.

~ Fill our hotels and B&B’s to maximum capacity in every season.

This is a brief description of a concept I've been formulating for over 20 years. I do have a marketing action plan to support this vision to take current RI Tourism campaigns up to the next level.

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2) A concept regarding the recent news story recently about "what to do w/ the Apex Building" in Pawtucket. Has any thought been given to see if it would be feasible to attract / start a Factory Outlet Store there?

We can tangent off the fact that the 1st Factory Outlet in America was in Blackstone Valley (Ann & Hope, Cumberland) and that Pawtucket, after all, is the Birthplace of the American Industrial Revolution. What better place to showcase Factory Made Products? There could be a whole section dedicated to "Made n' Grown in RI" through history up to present. Tie in the whole Shop Locally / Made in USA campaign and you've got a winning economic development aspect.

Input?

Steve Maciel

endhunger@cox.net