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Don't go looking for another Mr. Shapiro. You will never find one. It is always a poor way to fill any job vacancy looking for someone "just like Bob".

What needs to be done is look at where the schools are headed, look at where you want them to head, and then look for someone who can help get you where you want to go.

A tall order, to be sure, but if you are intrusting so much money and salary on the position, make sure you get someone up to the challenge with defined public goals and performance measures, that will be visited on at least an annual basis in a public forum.

From: Schools may address advertising superindent post tonight

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