Hundreds of bus drivers are wearing red ribbons this week as the Rhode Island Public Transit Authority (RIPTA) asks all employees to participate in the 29th annual Tie One on for Safety campaign sponsored by Mothers Against Drunk Driving (MADD). The campaign, which asks adults to display red ribbons on their cars, is intended to remind people to designate a non-drinking driver before the holidays begin.

“We’re very excited to partner with MADD on this important campaign,” said Barbara Polichetti, director of Public Affairs for RIPTA. “By wearing the ribbons, our drivers can help remind people to behave responsibly and be safe. Our drivers are on the road day and night, so it’s an issue that’s particularly important here at RIPTA as we want to help keep our passengers, the public and our staff safe this holiday season.”

Polichetti added all of RIPTA’s nearly 800 employees have been asked to don the ribbons.

According to statistics provided by MADD, the holidays are one of the most dangerous times of the year on our nation’s roadways, due to increased travel as well as an increased number of events where alcohol is served. Eric Creamer, Rhode Island Executive Director for MADD, said that between Thanksgiving and New Year’s Eve 2013, there were 846 drunk driving fatalities across the country.