United Way of Rhode Island (UWRI) launches a new statewide giving campaign, 401Gives, on Wednesday, April 1, with an ambitious goal to raise $1 million in one day. The campaign lifts up the essential contributions of more than 330 local nonprofits, while making it easy for Rhode Islanders to support them through an online donation platform.
“Every day, 18 percent of Rhode Island’s workforce goes to work in a nonprofit,” says Cortney Nicolato, president and CEO, UWRI. “They keep our neighbors safe and warm, they protect our environment, care for our grandparents, educate our kids, shelter our pets, and organize community events that contribute to the rich quality of life here in Rhode Island. Our call to action on Wednesday, April 1 is simple: go to 401gives.org and choose the nonprofit[s] of your choice to show your support and donate.”
401Gives is powered by UWRI and supported by lead sponsors Blue Cross and Blue Shield of RI and FM Global. The Rhode Island Foundation has stepped in to match the first $50,000 raised on April 1. Throughout the day on April 1, participating nonprofits will compete for additional prizes, thanks to the generosity of National Grid, Oak Street Health, Cox Communications, Centreville Bank, Brave River Solutions and Citrin Cooperman (as of March 3).
“Nonprofits are the boots on the ground in Rhode Island, providing direct service and community building throughout the state,” said Neil D. Steinberg, President & CEO of the Rhode Island Foundation. “We’re excited to support this effort to grow the culture of philanthropy in Rhode Island by raising awareness and funds to support their work.”
Modeled after successful giving days in other parts of the country, 401Gives helps participating nonprofits share their stories and collect donations through GiveGab, a secure fundraising platform. UWRI has made the tool available to participating nonprofits, in addition to providing training and networking opportunities designed to help each nonprofit make the most of the 401Gives campaign.
“We know that Rhode Islanders want to help their neighbors – in a state as small as ours, we are all interconnected,” says Nicolato. “But knowing where or how to help isn’t always easy. 401Gives puts the opportunity to help right at our fingertips. It’s more than a day, it’s a movement.”
To learn more about 401Gives, visit www.401Gives.org or email firstname.lastname@example.org.